Remember all those fun word games we played when we were young? The clapping games, jump rope rhymes, Scrabble, Categories? Well, sometimes they come in handy in real life too. This week at my internship I played the “opposite game.” If you’re trying to position a brand, this can be a useful strategy. You don’t want your brand to be like all the other category players, so try to think of words that shouldn’t describe it. Then make a list of the antonyms that go along with the words you came up with. One of these might spark a direction for your positioning.
I did a terrible thing at my internship this week. I don’t know if it was because I was intimidated or self-conscious, or maybe just hasty in responding, but . . . I lied. I said I hadn’t completed an assignment when I really had. But I learned from it. You shouldn’t be ashamed of what you still have to learn. Constructive criticism is the best way to improve. Take advantage of all the mistakes you’ll make while you’re interning. Wave them in your supervisor’s face. “Hey Tony, look what a mess I made!” They’re there to help you learn.
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