“Storytelling” is a new buzzword in the ad industry, according to AdWeek. I, for one, think this is news to celebrate. People love a good story. Giving your brand a compelling story is one of the easiest things you can do to propel it. Easy meaning inexpensive. Storytelling is certainly no easy task, but the company I work for makes it seem this way. Even when they’re not creating stories from scratch they’re checking every detail to make sure it’s the right story for the brand. Oh, that’s important too. Wouldn’t want to be read a ghost story when you asked for a bedtime story, now would you?
“Dale” finally gets a name today. He helped me come to a realization. You can’t tell by looking at them, but creative types aren’t very compatible with handiwork. Yes, this is my realization. Profound, I know. Dale was falling all over himself trying to set up a desk today. I think he was trying to move really fast so it’d look like he knew what he was doing. It worked until he started stumbling over his own feet.
To anyone out there experiencing Constant Contact for the first time:
Don’t ask me. I don’t know.
Maybe creative types aren’t good with templates either.
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